Marketing Solutions was founded in 1992 by President, Larry Oskin. Since the agency’s inception it has experienced significant organizational growth and is considered a leader in creativity, innovation, and successful implementation of marketing strategies.

Oskin has often been referred to as a “Marketing Changemaster” and a “Guerrilla Marketeer”. He is a creative beauty industry executive with excellent development, planning and initiating abilities. He has over 25 years of professional marketing and management experiences in service-oriented retail industries including supermarket, food, bank, real estate and sports marketing with a main focus in the hairstyling, salon, day spa, salon chain and beautycare industries. He is on the Advisory Boards of both The Graham Webb International Academy and the Heritage Institute (formerly the Potomac Academy Of Hair Design) in Northern Virginia. He actively serves as a guest on the NACCAS ACCRED Council Meetings for internationally accredited cosmetology schools. He serves on the National C.A.F. Communications Council and is an active Cosmetology Advancement Foundation Role Model. Oskin is also the current volunteer Chairman of The Creative Exchange, a non-profit charitable group serving needy salons.

Oskin served as Vice President of Marketing with three national salon chains. Thus, many manufacturers and distributors have hired Marketing Solutions to create and facilitate their Salon Chain Marketing Programs. He worked with Steppes Beauticians / JC Penney and the Allied Department Store Salons. Oskin was with Regis Corporation for 9 years creating marketing for 42 different salon chain divisions inclusive of Regis Hairstylists, Face Factory Cosmetics, MasterCuts, and Saks Fifth Avenue Salons. He served as COO and VP of Marketing for The Hair Cuttery Salons. He headed up the graphic design, advertising, marketing, service sales, namebrand retail sales, private label product development, corporate image, customer service, PR and education programs for these salon chains. Oskin has appeared on stage at many regional, national and international conventions, speaking about ‘Salon & Day Spa Marketing’, ‘Successful Retailing’, ‘Promoting The Promotion’ and `Customer Service’, besides other related topics.