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The Marketing Solutions Team offers you the opportunity to build important namebrand awareness, credibility and pride while developing recognition in nationally and internationally respected trade publications. We take great pride in having established a close working relationship with most beauty, spa and medical trade magazine editors and publishers here in North America as well as across the globe.
Besides the professional hair, skin, nail, massage, makeup, salon, day spa, medical spa and spa trade categories, we have worked with other trade media across numerous other categories like the real estate, automotive, chiropractic, dental, cosmetic surgery, laser vision, medical, bank, sports, food, supermarket, retail, furniture, entertainment, fine art, restaurants, political and cemetery management industries. We have the experience and expertise to manage your media relations work, within any professional service industry.
We believe that beauty, salon, day spa and medical trade media coverage as well as any specifically targeted trade media exposure will be an initial critical step towards achieving your desired success! We take advantage of our national trade media connections to offer you important industry exposure within your own category. Since we also know that the local newspapers, radio stations, websites and TV talk shows are often a bigger challenge, this offers us unique leverage in gaining multi-level exposure for you, your business, your services and products.
We strategically plan our client’s press releases based upon ever-changing seasonal and editorial calendar needs.
We also believe that special feature stories are very important and often more of a necessity than offering too many press releases. This strategy takes a careful balance. We offer you a unique advantage here, through our long-standing editorial relationships. We will also design an Annual Media Calendar that includes the necessary press releases announcing your company news, honors, awards, new products and services.
We subscribe to the Cision International Media Directory for Consumer and Trade Newspapers, Magazines, Radio Stations, Websites and TV Shows, besides having our Internet connections. We create and regularly update our own proprietary Trade Media Lists and databases that are specifically directed to:
- National & International Beauty and Medical Trade Magazines, Publications & Websites
- National & International Photography Stylebooks
- Top North American Salon Chains
- Top Salons, Spas & Beautycare Professionals
- Any Targeted Business or Trade Category – you desire!
We create customized Media Kits that work for both the trade as well as for the consumer media targets.
- Press Releases & Feature Stories
- Customized Cover / Pitch Letters
- Biographies -- Spokespeople
- Business Story
- PR Reprints
- Sales & Marketing Materials
- Professional Photographs
- Media Kit Stationery & Folders
- Business Cards
- Advertising Specialties
- American Salon Green Book ~ Salon Chain Directory
- DaySpa Magazine
- Dermascope Magazine
- Healing Arts Guide
- Les Nouvelles Esthetiques & Spa
- National Hair Journal
- Passion International Stylebooks
- Pro Beauty Association
- SalonGalaxy.com
- Salón Plus Magazine
- SpaClique.
- Spa Management Journal Europe
- SpaTrends.com
- Stylist & Salon Newspapers
- T.H.I.C. – The Hair Industry Connection
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