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The Marketing Solutions Team offers you the opportunity to build important namebrand awareness, credibility and pride, while developing recognition in nationally and internationally respected trade publications. We take great pride in having established a close working relationship with most beauty trade magazine editors and publishers here in North America as well as across the globe.
Besides the professional hair, skin, nail, massage, makeup, salon, day spa, medi-spa and spa trade categories, we have worked with other trade media across numerous other categories like the real estate, automotive, chiropractic, dental, cosmetic surgery, laser vision, medical, bank, sports, food, supermarket, retail, furniture, entertainment, fine art, restaurants, political and cemetery management industries. We have the experience and expertise to mange your media relations work, within any professional service industry.
We believe that beauty trade and any specifically targeted trade media exposure will be an initial critical step towards achieving your desired success! We take advantage of our national trade media connections to offer you important industry exposure within your own category. Since we also know that the local newspapers, radio stations and TV talk shows are often a bigger challenge, this offers us unique leverage in gaining multi-level exposure for you, your business and your services.
We believe that feature stories are very important and often more of a necessity than offering too many press releases. It takes a careful balance. We offer you a unique advantage here, through our long-standing editorial relationships. We will also design a Media Calendar that includes the necessary press releases announcing your company news, honors, awards, new products and services.
We subscribe to Bacon’s International Media Directories for Newspaper, Magazine, Radio and TV Shows, besides having our Internet connections. We create and regularly update our Trade Media Lists and databases that are specifically directed to:
- National & International Beauty Trade Magazines, Publications & Websites
- National &International Photo Stylebooks
- Any Targeted Business or Trade Category – you desire!
We create customized Media Kits that work for both the trade as well as for the consumer media targets.
- Press Releases & Feature Stories
- Cover / Pitch Letters
- Biographies
- Business Story
- PR Reprints
- Sales & Marketing Materials
- Professional Photographs
- Media Kit Stationery & Folders
- Business Cards
- Advertising Specialties
We can offer you an extra editorial advantage with Cosmetech Magazine, which is a new publication dedicated to the professional cosmetic, makeup and body arts for all salon, spa, Hollywood, stage and theatre artists. This includes permanent makeup and airbrush makeup artistry.
- DaySpa Magazine Editorial Advisory Board
- Salon Business Strategies Editorial Advisory Board
- Dermascope Magazine Editorial Advisory Board
- Celebrity 101 Hairstyles Magazine Editorial Advisory Board
- ShortCuts Magazine Editorial Advisory Board
- Behindthechair.com & SpaElegance.com ~ Guest `Marketing Expert’
- ShortCuts Magazine Editorial Advisory Board
- Cosmetech Magazine Editorial Advisory Board
- American Salon Green Book ~ Salon Chain Directory & Salon Chain Marketing Expert
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